Case Study: DHC Cosmetics boosts reactivation by 51% with NaviStone Postcard Program

DHC Cosmetics Uses A/B Testing, Program Outperforms Control Group by 51%

DHC Cosmetics faced a challenge in profitably re-engaging their lapsed customers through direct mail, which was a vital part of their overall growth strategy. To address this, they partnered with the vendor NaviStone and implemented the NaviStone Postcard Program.

The NaviStone solution focused on quickly connecting with lapsed customers who were actively visiting the DHC website. This strategy proved highly successful, with the program outperforming its control group by a significant 51% lift in performance.

DHC Cosmetics