Case Study: Vitruvi converts 500 lapsed customers with NaviStone's Pay for Performance Postcard Program

Vitruvi Converts 500 Lapsed Customers with Pay for Performance Postcard Program

Vitruvi, a company that sells diffusers and essential oils, sought a strategy to re-engage lapsed customers and bring them back to their online store. To address this challenge, they partnered with vendor NaviStone.

Using NaviStone's Postcard Program, the vendor successfully motivated these lapsed customers to return to the website. This effort converted 500 customers, generating $62,500 in revenue with an impressive average order value of $125 and delivering a 4x return on ad spend.

Vitruvi