Case Study: Trendy Apparel Brand achieves 35x ROAS with NaviStone direct mail retargeting

Trendy Apparel Brand Converts Prospects with Direct Mail Retargeting

The customer, Trendy Apparel Brand, was struggling with its traditional direct mail efforts. They needed to improve their prospecting and reactivation campaigns to more quickly convert shoppers into first-time and repeat buyers, but were missing their KPIs. Their process was slow, taking up to 60 days, and they lacked the ability to personalize content based on customer behavior.

NaviStone implemented its Postcard Program to target three audience segments. The solution delivered individualized direct mail to site visitors within 48 hours, using unique creative for each segment to drive purchases. This strategy from NaviStone produced significant results, including a 35x return on ad spend, a 15% response rate, and over $30 in revenue per postcard sent.