Case Study: Home Furniture Retailer achieves 5.1 ROAS and over 1.5% response rate with NaviStone Look-a-Like Audiences

Home Furniture Retailer sees 5x ROAS using NaviStone Lookalike Audiences

The home furniture retailer was looking to drive new customer acquisition and needed a new source for prospecting names. They turned to NaviStone to address this challenge, having previously had success with the vendor's remarketing solutions.

NaviStone implemented its Look-a-Like Audiences prospecting solution for the retailer. This strategy achieved a greater than 1.5% response rate and delivered a 5.1 return on ad spend, successfully meeting the retailer's customer acquisition goal.