Case Study: Lenox achieves 3x ROAS and conversions under $30 with NaviStone's Postcard Program

Lenox Reengages Holiday Shoppers, Achieving Conversions for Under $30 Each

Lenox, a company that creates unique dinnerware, was looking for a marketing tactic to reengage with its customers from the 2022 holiday season and bring them back to its website for Spring 2023.

Using NaviStone’s Postcard Program, they were able to convert web browsers into paying customers for less than $30 per conversion. This solution achieved a 3x return on ad spend and drove an average order value of $90.

Lenox