Case Study: WaterGuru cuts acquisition costs with NaviStone’s postcard retargeting

How WaterGuru Cut Acquisition Costs in Half with NaviStone’s Efficient Postcard Retargeting

WaterGuru, a home pool technology company, faced challenges with the high cost of acquiring new customers in a competitive market. To address this, they partnered with the vendor NaviStone for its postcard retargeting service.

The solution involved NaviStone retargeting website abandoners with a direct mail postcard. This strategy successfully converted customers at nearly half of WaterGuru’s average acquisition cost, achieving a 3.5% response rate and a 5x return on ad spend, making the channel highly efficient for NaviStone's customer.

WaterGuru