Case Study: Gathr Outdoors achieves 2.5% response rate with NaviStone

Gathr Outdoors converts their website visitors into paying customers, sees 2.5% Response Rate

Gathr Outdoors, a producer of outdoor recreational products, was facing the challenge of converting its website visitors into paying customers. To address this problem, they turned to the vendor NaviStone and implemented their Postcard Program.

NaviStone's solution involved sending timely and individualized direct mail to engaged browsers who left the site without purchasing. This strategy successfully delivered a 2.5% response rate and a 3.4x return on ad spend (ROAS), all while keeping the cost to acquire a customer below $40.

Gathr Outdoors