Case Study: Design Toscano achieves 5% response rate with NaviStone direct mail retargeting

Design Toscano sees 5% Response Rate from Direct Mail Retargeting

Design Toscano, a home decor retailer, faced marketing challenges related to time commitment and cost. They sought a low-touch solution to maintain their budget while driving strong results. The company partnered with NaviStone to implement its direct mail retargeting service, aiming to add a website-triggered layer to their proven direct mail channel.

NaviStone implemented its patented, double-blind marketing technology to trigger personalized postcards based on website behavior. The solution targeted both new prospects and existing customer segments, including lapsed buyers. Design Toscano achieved a 5% response rate on its retention program and a 12x return on ad spend, with NaviStone proving to be an effective tool for both customer acquisition and retention.

Design Toscano

Stephanie Stopka

Global eCommerce Director