Case Study: LoveShackFancy boosts holiday sales by converting lapsed customers with NaviStone's Turnkey Postcard Program

LoveShackFancy Boosts Holiday Sales by Converting Lapsed Customers

LoveShackFancy, a women’s clothing store, faced the challenge of finding a strong incremental marketing channel to reactivate lapsed customers and drive qualified leads for the holiday season. To address this, they turned to NaviStone for a solution.

NaviStone implemented its Turnkey Postcard Program to drive both lapsed and new customers to the LoveShackFancy website. The campaign was highly successful, delivering a 2% response rate and a remarkable 7x return on ad spend. This strategy effectively converted customers with an impressive average order value of $350.

LoveShackFancy