Case Study: a law firm achieves $143,010 in net new revenue with NaviStone personalized remarketing

Law Firm Boosts Estate Planning Practice Through Personalized Remarketing Campaign, Targeting Site Visitors with a Heartfelt Message

The law firm's estate planning practice was underperforming and sought to generate more opportunities by re-engaging the anonymous visitors to its website. To address this challenge, they partnered with NaviStone for a targeted digital marketing solution.

NaviStone implemented a personalized remarketing campaign focused on individuals who had visited the firm's estate planning pages. The campaign delivered a heartfelt message about the importance of planning. This solution was highly effective, driving $143,010 in net new revenue with an exceptionally low $117 acquisition cost, yielding a 20x return on ad spend for the law firm.