Case Study: A.L.C. boosts holiday and spring sales with NaviStone postcards

A.L.C Boosts Holiday and Spring Sales with Postcards, Delivering 9x ROAS and $500 AOV

The women's clothing retailer A.L.C. faced the challenge of re-engaging its customers to drive sales for the 2022 holiday season and the Spring 2023 collection. To address this, they partnered with vendor NaviStone to implement its Postcard Program.

Using NaviStone's solution, the company targeted both lapsed and new customers with postcards to direct them to its website. This strategy was highly successful, delivering an impressive 9:1 return on ad spend (ROAS) and a notable average order value of $500.

A.L.C.