Case Study: PropertyForce achieves 32% higher conversions, 33% more revenue per transaction and 50% shorter call wait times with Natterbox

PropertyForce - Customer Case Study

PropertyForce, a U.S. real estate wholesaler that acquires off‑market properties for investors, relied on high‑volume inbound calls and needed every lead handled promptly and tracked in Salesforce. When the pandemic forced a sudden shift to remote work and their legacy phone system and outsourced IT threatened continuity, PropertyForce chose Natterbox’s Salesforce‑integrated telephony for Sales Cloud to maintain visibility and pristine records.

Natterbox delivered an integrated telephony solution that automated lead creation in Salesforce, improved routing and wallboards, and provided 24/7 support—enabling an overnight transition to remote operations. The implementation cut call wait times by 50%, increased conversions by 32% and boosted revenue per transaction by 33%, while giving PropertyForce full call tracking and marketing attribution.

PropertyForce

Geoff Duncan

Vice President of Marketing