Case Study: FXecosystem achieves reliable cloud telephony and Salesforce integration for improved international sales and service with Natterbox

Highly available telephony and Salesforce integration drive international sales and service effectiveness

FXecosystem, founded in 2010, provides high-speed, low-latency FX connectivity for financial services and needed telephony that matched that level of availability and performance. Their legacy VoIP suffered frequent outages, poor call quality, no call recording and no Salesforce integration, while mobile and remote staff required seamless reachability. FXecosystem selected Natterbox and deployed Natterbox Cloud PBX, Natterbox Voice Intelligence and Natterbox Call Recording to meet these requirements.

Natterbox implemented a highly available Cloud PBX with Salesforce-integrated call routing, automatic call capture (date, time, duration), in-Salesforce access to recordings and integrated outbound dialling; inbound calls ring all associated devices to avoid missed calls. As a result, FXecosystem gained reliable, high-quality calls, instant CRM context on every call, reduced risk of costly misunderstandings, predictable international call costs from Natterbox’s flat-rate plan, and uninterrupted service during an office move—all contributing to faster growth and an enhanced customer-service reputation.

FXecosystem

James Banister

CEO