Case Study: Xref achieves rapid global expansion and seamless Salesforce-integrated telephony with Natterbox Cloud PBX

A reference for how to take a small business global

Xref, an Australian startup that provides an online candidate referencing workflow for recruiters, needed a globally available, 100% cloud telephony solution that integrated tightly with Salesforce, delivered crystal‑clear calls and instant access to customer data, and could scale quickly as it opened offices in London and Toronto. After trialling and benchmarking options, Xref selected Natterbox—deploying Natterbox Cloud PBX (with Voice Intelligence and Voice Manager) and fixed‑cost call packages—to meet its requirements for Salesforce integration, rapid scalability and global call quality.

Natterbox implemented a cloud PBX with deep Salesforce integration, local points of presence and CLI so international calls appeared local, and a single graphical portal to manage users and call policies. The result: Sydney deployment completed in days, new offices in London and Toronto simply “plugged in and worked,” new users can be configured in five minutes, all call data is captured into Salesforce for reporting, and Xref achieved predictable call costs, higher agent productivity and a consistently high customer experience thanks to Natterbox.

Xref

Tim Griffiths

CTO and Co-founder