Case Study: Opopop delivers a premium brand experience with Narvar

Opopop Offers a Premium Brand Experience with Narvar

Opopop, a D2C popcorn brand launched on Shopify, needed a way to protect its perishable products during summer shipping while still delivering a polished, premium customer experience. To solve this, Opopop turned to Narvar’s Track and automated shipment notifications to keep customers informed and encourage timely package pickup.

Narvar implemented branded tracking pages and proactive delivery updates that also shared handling instructions for the product, helping reduce “where is my order?” inquiries and support burden. The results were strong: Opopop’s tracking-page marketing collateral generated a 13% click-through rate versus an 11% average, and its CSAT was 23% higher than the industry benchmark for similar businesses using Narvar.

Opopop

Alex McEvoy

Founding Partner