Case Study: ONiA reduces WISMO by 18% with Narvar

Onia Customers Escape from Anxiety with Narvar

ONiA, a growing direct-to-consumer apparel brand, serves modern travelers shopping for occasion-based purchases like vacations, celebrations, and other time-sensitive events. But its small ecommerce team was overwhelmed by customer questions about order status, since Shopify’s standard notification emails didn’t provide enough delivery information or reassurance.

ONiA implemented Narvar to deliver a stronger post-purchase experience, including a branded tracking page and automated updates that kept customers informed about ETA and order progress. With Narvar, ONiA reduced WISMO contacts by 18% and created a smoother, more confident tracking experience for customers.

ONiA

Rachel Bucolo

eCommerce Director