Case Study: GameStop achieves stronger customer loyalty and delivery visibility with Narvar

Improving Customer Loyalty and Delivery for GameStop

GameStop, the global specialty video game retailer, needed to improve the post-purchase experience while also supporting strict delivery expectations for new game releases. The company turned to Narvar and its post-purchase platform to fill the customer engagement gap and gain better visibility into shipping performance.

Narvar implemented branded SMS, personalized merchandising, and customer-focused delivery analytics for GameStop. The results included nearly 29% of customers clicking back to GameStop’s website from tracking pages, an average of 5 visits per tracking page, and faster insight into fulfillment performance, including validation that over 50% of ship-from-store orders arrived in one day, helping GameStop drive incremental revenue and improve loyalty.

GameStop

Bill Graham

Director of Multichannel Operations