Case Study: FSA Store achieves higher sales and customer confidence with Narvar

How The FSA Store Is Using Narvar to Decommoditize Healthcare Retail

FSA Store launched in 2010 to help consumers better understand and use their flexible spending account benefits, but as the first e-commerce site for 100% FSA-eligible products, it needed to build customer confidence and reduce order-related questions. By using Narvar, the company aimed to improve the post-purchase experience and make healthcare retail feel less confusing.

Narvar helped FSA Store significantly cut WISMO inquiries while increasing customer confidence and supporting sales growth. According to the case study, Narvar delivered a “significant change” from a sales perspective, with sales moving up and to the right as customers became more aware of their order status.

FSA Store

Jessica Schoppee

Vice President, E-Commerce