Case Study: The Honey Baked Ham Company achieves a $2M revenue increase in 3 months with Narvar

Honey Baked Ham Realizes a $2 Million Revenue Increase in 3 Months

The Honey Baked Ham Company needed a better post-purchase experience for its perishable, occasion-driven shipments, since customers often lacked visibility into delivery timing and tracking updates were coming from carriers rather than the brand. That created confusion, more “Where Is My Order?” inquiries, and missed opportunities to reassure customers during important holidays and celebrations. Narvar was brought in to help manage tracking and delivery communications.

Narvar implemented branded tracking pages, shipping notifications, and personalized content recommendations, giving customers one clear experience for order updates while also surfacing serving tips and product offers. The results were strong: Honey Baked Ham saw a 50% drop in WISMO inquiries, a 4.67% click-through rate from tracking and email assets, and more than $2 million in revenue growth in just 3 months.

The Honey Baked Ham Company

Ash-Marie Duvernois

Director of eCommerce Operations