Case Study: Paper Mart drives extra B2B revenue and improves customer satisfaction with Narvar

Generating $1,000s in Extra B2B Revenue Using Track

Paper Mart, a family-run business with more than 100 years of history, needed to protect its customer experience when pandemic-related shipping delays created confusion, increased call-center volume, and put revenue at risk. It had been using a basic tracking email process, but the disruptions made it clear Paper Mart needed a better post-purchase experience, so it turned to Narvar and Narvar Track.

Narvar implemented a more complete post-purchase platform with tracking emails, landing pages, and customer ratings/feedback tools. The result was more than 57,000 unique visits in six months, plus thousands of dollars in additional revenue from repeat purchases, 51% shopper engagement, and steadily improving customer star ratings as Paper Mart better educated customers and set delivery expectations.

Paper Mart

Allison McGuire

Vice President of Marketing