Case Study: Designer Shoe Warehouse achieves a better post-purchase customer experience with Narvar

DSW Keeps Its Customers in the Loop with Narvar

Designer Shoe Warehouse (DSW) wanted to simplify and improve the online customer experience, especially the post-purchase journey. To do that, DSW turned to Narvar and its Track and Notify capabilities to provide timely, relevant updates about orders, package tracking, and delivery issues across channels.

Narvar helped DSW launch branded tracking pages, proactive delay alerts, and Facebook Messenger notifications ahead of a broader site redesign. The results included an 8% click-through rate from the tracking page back to the DSW site, a 5% opt-in rate for additional notifications, and strong customer feedback on delivery updates, helping DSW drive more engagement and revenue.

Designer Shoe Warehouse

Brian Seewald

VP of Digital