Case Study: Chevrolet achieves a cohesive global vehicle namescape with The Naming Group

Chevrolet strengthens global naming with The Naming Group over a multi-year partnership

Chevrolet, an automotive manufacturer, needed to create a more cohesive and energetic brand identity through its vehicle names, which spanned an eclectic namescape. To refine its position, Chevrolet partnered with The Naming Group for product naming, naming architecture, and naming guidelines.

The Naming Group developed a new vision for Chevrolet's namescape focused on energy and motion, which informed the creation of new model names like Sonic, Trax, and Spin. This strategy enhanced the brand's global appeal through comprehensive linguistic screening and streamlined internal naming processes with more stakeholder engagement. The solution resulted in a more cohesive and forward-looking brand portfolio.

Chevrolet