The Naming Group

The Naming Group partners has partnered as naming agency of record with leading Fortune 500 companies including Capital One, General Motors, Reebok and Kohler to create memorable names such as the Venture Card and the Chevrolet Sonic among hundreds of others. They are the founders of The Namescape School of Thought - the belief that every brand has a collection of named offerings that must work together to communicate overall brand meaning. Their unique focus on the namescape ensures that every name they develop works with the names around it to tell a cohesive story, strategically advancing their clients’ brands.