Case Study: Engineering and Technical Staffing Firm achieves a refreshed passive talent database and major productivity gains with Mya

Mya helps clients improve their available talent pool and coverage by ensuring their candidate database is always kept up to date

Engineering and Technical Staffing Firm was struggling to keep passive candidate records current, leaving recruiters without the context they needed before outreach and creating a “black hole” effect for candidates. They partnered with Mya, using Mya’s candidate re‑engagement conversational solution to refresh their passive databases and ensure up‑to‑date ATS information.

Mya implemented automated conversational outreach that contacted more than 13,700 cold leads and achieved >50% response rates, reactivating 14.5% of passive candidates and refreshing 90% of candidate statuses. The program reduced profile update time to under five minutes and helped drive a 144% increase in recruiter productivity, delivering faster, more accurate sourcing and better candidate coverage.