Case Study: The Zetter Group achieves proactive pricing and better forecasting with Lighthouse

The Zetter Group - Customer Case Study

The Zetter Group, the boutique hotel collection behind several award-winning London properties, wanted a better way to manage pricing and distribution in a fast-moving market. Working with Lighthouse and its Lighthouse Pricing platform, the team aimed to reduce manual data collection and move beyond reacting to competitor rate changes and pickup patterns.

Lighthouse’s solution gave The Zetter Group live market, demand, flight search, and GDS data to support more proactive pricing, forecasting, and cross-department planning. As a result, Arnold Linares and his team saved massive amounts of time, improved decision-making, avoided low-value bookings, maintained rates during uncertain periods, and boosted revenue and profitability across the business.

The Zetter Group

Arnold Linares

Group Revenue and Distribution Manager