Case Study: the President Hotel achieves dynamic, competitive pricing with Lighthouse Rate Insight and Market Insight

the President Hotel - Customer Case Study

The President Hotel, a large independent hotel in Cape Town’s highly competitive market, needed a better way to stay dynamic, relevant, and competitive. Its previous rate shopper was difficult to use and produced inaccurate, uncompetitive pricing, while the team also lacked reliable forward-looking insight into market demand. Lighthouse helped the hotel address this challenge with its Rate Insight and Market Insight products.

Using Lighthouse’s Rate Insight and Market Insight, the President Hotel gained accurate competitor pricing data and 365-day forward-looking market demand intelligence. This enabled more dynamic pricing, better identification of future demand, and faster, more confident revenue decisions. The hotel also uncovered new source markets and opportunities for targeted offers, improving competitiveness and helping the team make quicker, more strategic decisions.

the President Hotel

Corné Serfontein

Deputy Commercial Manager