Case Study: The Modernist boosts revenue decisions with Lighthouse Market Insight

The Modernist - Customer Case Study

The Modernist, an independent hotel brand with properties in Athens and Thessaloniki, needed a faster, more reliable way to understand dynamic market demand, competitor activity, and booking intent across source markets. Before working with Lighthouse, the team spent significant time on manual research but still struggled to update rates quickly enough or confidently identify the best markets for promotions and pricing decisions.

Lighthouse’s Market Insight product gave The Modernist real-time demand, competitor, and source-market data in an intuitive, easy-to-use format. With these insights, the team could react faster to demand shifts, run targeted Google Ads, and make stronger pricing decisions; Germany, for example, became their top production market after they used the tool to focus campaigns there. The Modernist also reported saving at least one hour of manual work per day and gaining more accurate, up-to-date information for revenue, sales, and marketing teams.

The Modernist

Konstantina Chatzopoulou

Reservations & Revenue Manager and Villy Tsotsika, Sales Manager