Case Study: Supercity Aparthotels boosts revenue decisions with Lighthouse

Supercity Aparthotels - Customer Case Study

Supercity Aparthotels, an independently owned group of serviced apartment hotels in London, Manchester, and Brighton, needed a faster, more reliable way to make revenue and pricing decisions after the pandemic. Their team was spending too much time on manual market and competitor research, and legacy reporting tools couldn’t keep up with rapidly changing market conditions. They turned to Lighthouse, using its Rate Insight and Business Intelligence products.

With Lighthouse, Supercity Aparthotels gained real-time internal, market, competitor, and pace data that reduced manual work and helped the team act quickly in weekly commercial and property revenue meetings. The result was stronger, more confident pricing decisions, including being “a bit braver” with rates and yielding stronger revenues, with Lighthouse doing an estimated 80–90% of the heavy lifting in data gathering and presentation.

Supercity Aparthotels

Stephen Moran

Commercial Director