Case Study: Sun International improves revenue management and direct bookings with Lighthouse

Sun International - Customer Case Study

Sun International, a South African hotel chain and gaming group, needed a simpler and more accurate way to manage revenue across a diverse portfolio of hotels, casinos, and resorts. Before working with Lighthouse, the team relied on two or three separate systems for revenue management, business intelligence, and distribution, which made benchmarking, rate comparison, and daily decision-making time-consuming and complex. They used Lighthouse’s Rate Insight and Market Insight to consolidate tools and gain a clearer view of market demand, occupancy, and competitor pricing.

With Lighthouse, Sun International streamlined its workflow, improved benchmarking across room types and rate plans, and reduced manual searching across OTAs and metasearch engines. Tasks that once took 9 hours a week or 3 hours a day could be completed in about 30 minutes, while the team also gained better collaboration across properties and more confidence in identifying opportunities to drive direct bookings and shift spend toward more targeted digital marketing.

Sun International

Natalie Moore,

Revenue Manager