Case Study: Santikos Collection achieves faster, more accurate pricing decisions with Lighthouse Pricing

Santikos Collection - Customer Case Study

Santikos Collection, a group of five luxury hotels and resorts in Greece, struggled with price accuracy, being undercut by competitors, and the time-consuming process of manually collecting market data. Before working with Lighthouse, they also found it difficult to determine whether rate changes were driven by OTAs, local events, or broader demand shifts, making pricing decisions uncertain. They used Lighthouse Pricing to help address these challenges.

With Lighthouse Pricing, Lighthouse delivered automated daily reports on neighboring hotels’ rate changes, giving Santikos Collection a clearer view of market trends and allowing faster, more confident pricing decisions. The team says they cut analysis time by at least eight hours a week and can now make decisions in seconds rather than spending an hour on daily analysis, while also improving pricing accuracy and securing additional demand.

Santikos Collection

Konstantinos Santikos

Managing Director of Sales & Finance