Case Study: Penta Hotels achieves 3x more survey responses with Lighthouse Direct

Penta Hotels gets 3x more survey responses with Lighthouse

Penta Hotels, a contemporary hotel brand with over 20 locations, wanted to identify the ideal guest packages to offer on its direct booking website but needed a reliable way to learn what its own guests actually valued. To meet this challenge, they partnered with Lighthouse and used its Form Builder product.

Lighthouse's solution involved deploying a customized on-site survey that offered a €5 booking incentive. This approach generated 608 form submissions in two weeks, which was three times more responses than the same campaign sent via email. The results provided Penta Hotels with direct insight into guest preferences and simultaneously created a stronger incentive for direct bookings.

Penta Hotels