Case Study: Peachtree Hotel Group improves pricing decisions with Lighthouse

Peachtree Hotel Group - Customer Case Study

Peachtree Hotel Group, a fully integrated hospitality investment management platform with more than 320 properties across the United States, needed a faster way to navigate highly unpredictable pricing changes in its markets. Using Lighthouse’s Rate Insight, the team had difficulty collecting competitive rate data quickly enough to make timely pricing decisions and maintain the right positioning across multiple hotels.

Lighthouse implemented Rate Insight to provide real-time comp set rate tracking, visibility into open/closed sales channels, and easy switching between properties and compsets. The result was faster, data-driven pricing decisions, more efficient workflows that let team members manage up to 12 properties each, and stronger rate strategy and ADR performance during volatile market conditions.

Peachtree Hotel Group

Vickie Callahan

Senior Vice President Revenue Generation