Case Study: Pacifica Hotels reduces OTA undercutting with Lighthouse Rate Insight

Pacifica Hotels - Customer Case Study

Pacifica Hotels, a boutique collection of California beach hotels with properties in Hawaii and Florida, needed more timely and accurate competitive pricing data. Before working with Lighthouse, their existing tool delivered outdated rate shops and lacked the accuracy, ease of use, and on-demand access across all distribution channels that their revenue team needed. They chose Lighthouse’s Rate Insight to simplify competitive benchmarking and make pricing intelligence available beyond just Revenue Management.

With Lighthouse Rate Insight, Pacifica Hotels gained on-demand rate shops, parity monitoring, events calendar insights, and the ability to shop multiple channels and length-of-stay combinations at once. The result was faster day-to-day decision-making and better pricing visibility across the portfolio, helping them uncover pricing opportunities and compete more effectively. Most notably, Pacifica Hotels reduced OTA undercutting to just 3% of the time over the last six months.

Pacifica Hotels

Brandon Burtis

Corporate Director of Revenue