Case Study: Martin’s Hotels boosts ADR and saves time with Lighthouse Performance

Martin’s Hotels - Customer Case Study

Martin’s Hotels, a group of 14 hotels across ten Belgian cities, needed a faster and more accurate way to manage pricing and market monitoring across its portfolio. The revenue team was spending vast amounts of time manually checking OTA rates, building Excel files, and analyzing market data, which made it difficult to react quickly to competitor moves and demand changes. They used Lighthouse Pricing and Lighthouse Performance to address these challenges.

With Lighthouse, Martin’s Hotels automated much of the heavy lifting by accessing competitor rates, internal performance data, and booking-window insights in one place. This saved about 45 minutes per day, or nearly four hours per week, and helped the team make quicker, more informed pricing decisions. As a result, Samuel Deladrière reported better rate positioning and a 25€ increase in transient ADR over two years thanks to Lighthouse Performance.

Martin's Hotels

Samuel Deladrière

Revenue Manager