Case Study: Marc & Rose Hospitality achieves 98% rate parity and better commercial collaboration with Lighthouse

Marc & Rose Hospitality - Customer Case Study

Marc & Rose Hospitality, a hotel management company with seven hotels across the American West, was looking for a better way to support revenue decisions, reduce rate disparity, and improve internal collaboration. Its previous business intelligence tools relied on static daily snapshots that quickly became outdated, making it hard for the team to keep up with dynamic market conditions and requiring extra manual research. Lighthouse’s Rate Insight and Market Insight tools were chosen to provide the live, accurate data the team needed.

With Lighthouse, Marc & Rose Hospitality implemented Rate Insight to monitor live competitor pricing, analyze room-class pricing, and quickly identify and resolve parity issues, while Market Insight delivered forward-looking demand data and a live event calendar to support cross-functional planning. The results were strong: the company achieved over 98% rate parity within 90 days, saved time through consolidated live pricing data, and improved collaboration between revenue, sales, and marketing teams. Lighthouse also helped the team spot emerging demand trends and uncover new revenue opportunities.

Marc & Rose Hospitality

Jeff Young

VP of Revenue Management