Case Study: Lotte New York Palace improves demand forecasting with Lighthouse Market Insight

Lotte New York Palace - Customer Case Study

The Lotte New York Palace, a prominent luxury hotel, faced a challenge where its revenue team spent excessive time on manual market research yet still struggled to gather data quickly enough to adjust pricing in line with the latest market developments. To overcome this, they turned to Lighthouse and its product, Market Insight, for a better solution.

Lighthouse implemented Market Insight, which provided the hotel with comprehensive, real-time data on flight searches, competitor pricing, and future demand trends. This solution automated 80-90% of the data gathering, giving the team a clear, visual overview of the market. As a result, the hotel gained the ability to make data-driven pricing decisions, improve forecasting accuracy, and anticipate the first signs of market recovery to get a head start on competitors.

Lotte New York Palace

Derek Brewster

Director of Revenue Management