Case Study: Intercontinental Seoul boosts rate performance with Lighthouse

Intercontinental Seoul - Customer Case Study

Intercontinental Seoul, including Grand InterContinental Seoul and InterContinental Seoul COEX, needed a faster way to track competitor pricing and market movements. Before working with Lighthouse, the revenue team relied on a tedious manual process of checking competitor websites daily for room rates, advance purchase offers, and best flexible rates, which quickly became outdated.

Lighthouse implemented Rate Insight, along with Market Insight and Business Intelligence, giving the team live competitor data, forward-looking demand signals, and easy-to-use dashboards in one platform. This helped Intercontinental Seoul make quicker pricing and marketing decisions, improve cross-team communication, and capture revenue opportunities, including a 24% increase in average best flexible rate in a single month.

Intercontinental Seoul

Jiye Seo

Revenue Manager