Case Study: Holiday Inn Express Yerevan improves pricing accuracy and revenue management with Lighthouse

Holiday Inn Express Yerevan - Customer Case Study

Holiday Inn Express Yerevan, part of IHG Hotels and Resorts in Yerevan, Armenia, needed a faster and more accurate way to manage pricing in a highly challenging market. With most guests coming from Russia and neighboring regions, the team faced time-consuming manual rate comparisons and limited visibility into competitor pricing and promotions. Lighthouse supported the hotel with Lighthouse Pricing and Lighthouse Performance.

Using Lighthouse Pricing and Lighthouse Performance, Holiday Inn Express Yerevan now monitors competitor rates multiple times a day, compares rate types more effectively, and tracks booking pace, cancellations, and demand in real time. Lighthouse helped the team make more competitive and dynamic pricing decisions, reduce manual work from about two hours to 15 minutes per report, and update pricing and forecasts three to four times a day in just a few minutes.

Holiday Inn Express Yerevan

Arsen Mkrtchyan

Sales and Marketing Manager