Lighthouse
42 Case Studies
A Lighthouse Case Study
Fontainebleau Miami Beach, the iconic 1,594-room oceanfront resort in Miami Beach, needed a better way to navigate volatile post-pandemic demand without simply lowering rates to chase bookings. Using Lighthouse’s Market Insight product, the revenue team sought forward-looking demand data to replace unreliable historical patterns and better understand market conditions, competitors, and source-market behavior.
With Lighthouse’s Market Insight, Fontainebleau Miami Beach gained real-time visibility into destination search pressure, flight and hotel demand, and competitor rate changes, enabling more confident pricing and marketing decisions. The hotel used these insights to maintain rate positioning, identify high-demand periods and promising source markets, and align actions across commercial teams—helping improve ROI on campaigns and capture revenue opportunities earlier without racing to the bottom on price.
Andrew Toole
Executive Director of Revenue Management