Case Study: Cititel Hotel Management anticipates demand across 10 hotels with Lighthouse

Cititel Hotel Management detects demand spikes 3 weeks early with Lighthouse

Cititel Hotel Management, a hotel group operating 10 properties across Malaysia, faced the challenge of managing fragmented and manual data sources to inform its pricing strategy across diverse regional markets. This slow, reactive process hindered their ability to anticipate demand shifts. To address this, they implemented Lighthouse Pricing from vendor Lighthouse.

By centralizing market and competitor data on the Lighthouse platform, Cititel gained a single source of truth and forward-looking demand visibility. This allowed them to identify opportunities weeks in advance, such as catching a demand spike in Kuala Lumpur three weeks before competitors. The solution from Lighthouse resulted in improved pricing accuracy, increased operational efficiency, and a shift to a proactive revenue management model that captured additional revenue.

Cititel Hotel Management