Case Study: Asara Wine Estate & Hotel achieves RevPAR growth with Lighthouse Pricing Optimization

Asara Wine Estate & Hotel cuts rate-setting time from 10 minutes to a fraction of the morning with Lighthouse

Asara Wine Estate & Hotel, an independent hotel and wine estate in South Africa, faced a challenge with its manual revenue management process. Managing rates across its property management system (PMS) and online travel agencies was time-consuming, created sync gaps that led to pricing errors, and limited the team's ability to focus on strategy. The vendor Lighthouse implemented its Pricing Optimization platform to address this.

The Lighthouse solution automated rate changes in real-time, eliminating sync delays and freeing the team from manual tasks. This resulted in significant RevPAR growth, with the hotel pacing ahead of the previous year. The team's time spent on rate setting was cut dramatically, allowing them to focus on long-term strategic planning instead of daily adjustments.

Asara Wine Estate & Hotel