Case Study: 6sense generates $20M in sourced pipeline with Mutiny

How to Expand Your TAM, Generate $20 Million in Sourced Pipeline

6sense, an AI-powered account engagement platform, needed to double pipeline and revenue after a funding round and expand its total addressable market beyond the industries it had already succeeded in. To support that growth goal, the team looked for a faster, more flexible way to create personalized website experiences for new audience segments.

Using Mutiny, 6sense personalized its homepage and inbound experiences by industry, company size, and buying intent, including tailored pop-ups and content for manufacturing, SMB, and enterprise buyers. The results were significant: one manufacturing test drove a 442% increase in meetings booked and $2.5 million in pipeline, while SMB and enterprise campaigns generated more than $13.5 million in sourced revenue and over $2.5 million in closed-won revenue, with conversion rates rising as much as 10X and CTRs reaching 8X above baseline.

6sense

Grace Kleaveland Kupczak

Digital Marketing and Experience Manager