Case Study: Samsung achieves clearer marketing ROI insights with Mutinex GrowthOS

Samsung and Asahi prove brand spend drives growth

Samsung sought to overcome the challenge of linking its broader brand marketing spend to actual sales growth, a historically difficult task for marketers. The complexity of the market, including competitor activity and retail initiatives, made it nearly impossible to quickly quantify the return on investment for brand-building activities. To address this, they partnered with Mutinex and implemented its GrowthOS platform.

Mutinex provided a solution with its dynamic modeling in GrowthOS, which delivered analyses of media investment performance within just five days of receiving data. This allowed Samsung to test and iterate its strategies rapidly, moving away from short-termism and making more informed budget decisions. The implementation of Mutinex's tools empowered the marketing team, built credibility within the broader organization by proving marketing's value, and enabled smarter commercial decisions by understanding the impact of the macro-environment on media performance and revenue.

Samsung

Carl Bunn

Head of Solutions & DTC