Case Study: Samsung improves marketing investment performance with Mutinex GrowthOS

How Samsung is improving marketing investment performance with near real-time data

Samsung Australia, a subsidiary of the global electronics company, faced challenges with the speed and accessibility of its traditional marketing mix modeling. The insights, which were critical for optimizing media spend and understanding sales drivers, were often delivered in outdated static reports, creating silos and hindering real-time, iterative decision-making for marketers. To address this, Samsung partnered with the vendor Mutinex and implemented its SaaS-based platform, GrowthOS.

The Mutinex GrowthOS solution provided Samsung with near real-time data refreshes and a scalable platform that brought insights directly to decision-makers. This allowed marketing and analytics teams to collaboratively deep-dive into data, leading to more agile and informed budget allocation. The implementation reduced data management overhead and empowered Samsung to make smarter, more impactful commercial decisions based on the current sales environment.

Samsung

Carl Bunn

Head of Solutions & DTC