Case Study: Salesforce achieves connected customer and employee experiences with MuleSoft's Anypoint Platform

Salesforce harnesses the power of APIs to take connected experiences to the next level

Salesforce, a fast-growing CRM leader that has acquired over 70 companies, faced the challenge of connecting thousands of systems and massive amounts of data to deliver seamless customer and employee experiences. The company aimed to move from point-to-point integrations to an API-led approach to create a single employee view, unify customer accounts across acquisitions, and build a scalable integration foundation for future growth.

Working with MuleSoft’s Anypoint Platform, Salesforce adopted API-led connectivity, built a New Hire Wizard that pulls data from Workday, Lenel, Marketing Cloud and 40+ HR systems, and established a Center for Enablement to drive reuse. Results included day‑1 onboarding satisfaction rising to 4.6/5 and 96% of employees having workspaces ready (vs. 36% before), a 7‑month reduction in HR development time, mapping 3.5 billion customer accounts, 4,500 internally passed leads, 95% one‑year post‑acquisition retention, 141 reusable APIs, and an 85% decrease in integration build time.

Salesforce

Cinnie Chan

Senior Product Manager, Enterprise Integration