Case Study: Dixons Carphone achieves 36% higher sales conversion and 65% faster transactions with MuleSoft's Anypoint Platform

Delivering digital transformation in brick-and-mortar retail

Dixons Carphone, Europe’s leading electrical and telecoms retailer with over 40,000 employees, faced rising pressure from pure-play e-commerce rivals. The company needed to protect its in-store differentiation—expert sales advice and hands-on experience—while scaling product knowledge, driving consistent execution across stores, and removing manual friction from the buying process.

Dixons Carphone developed honeyBee, a tablet-based guided sales platform that delivers consistent digital customer journeys, automates paper-driven tasks (like credit checks and carrier activations), and gives colleagues real-time analytics and gamified coaching. Built with MuleSoft’s Anypoint Platform and implemented with Accenture, the API-led solution sped development 10x and supported global scale; results include a 36% increase in sales conversion, 65% reduction in transaction time, 25% higher customer satisfaction and 92% of customers feeling the experience was personalized.

Dixons Carphone

Simon Post

Group CIO