Case Study: Zapier saves time on media research and outreach with Muck Rack

Zapier saves users 10 hours a week with Muck Rack

Zapier, a leader in task automation, uses Muck Rack to efficiently research and identify the right media contacts. The company's communications team needed to save time on manual media list curation and stay on top of trending topics to drive their PR efforts, aiming to eliminate the need for a dedicated PR coordinator role.

By implementing Muck Rack's media database, Trends, and Alerts, the solution saved the team significant time. They could easily find targeted journalists, research coverage trends to inform their pitches, and monitor their secured coverage without spam. This allowed them to spend less time on research and more time on effective pitching, contributing to their goal of maintaining a scrappy, efficient team.

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