Case Study: Xenophon Strategies streamlines media research and pitching with Muck Rack

Xenophon Strategies cuts reporter research from 20 steps to 1 workflow with Muck Rack

Xenophon Strategies, a boutique crisis communications and PR firm, faced the challenge of manually building media lists and pitching reporters, a process that was extremely time-consuming and inefficient. To overcome this, they implemented Muck Rack's media database and pitching platform to streamline their research and outreach efforts.

By using Muck Rack, the team saved significant time through automated media list building and in-platform pitching with open tracking. The solution provided measurable efficiencies, allowing them to pass time and cost savings along to their clients. The vendor's platform also improved team collaboration and ensured they could reliably pitch the right reporters to get their clients' messages heard.

Xenophon Strategies