Case Study: Wikimedia Foundation expands media outreach impact with Muck Rack

Wikimedia Foundation cuts pitching time from 90 minutes to under an hour with Muck Rack

The Wikimedia Foundation, the nonprofit that operates Wikipedia, needed to improve its media outreach, which was hindered by outdated static spreadsheets and a time-consuming, hard-to-track manual pitching process. They turned to the media relationship platform Muck Rack to modernize their workflow.

Using Muck Rack's media database, in-platform pitching tools, and Who Shared My Link feature, the team saved significant time, gained strategic insights, and improved their collaboration. Muck Rack enabled them to send well-structured pitches in under an hour instead of two, track performance in real time, and understand the broader impact of their outreach through both earned media and social shares.

Wikimedia Foundation