Case Study: wikiHow saves hours on media research and coverage tracking with Muck Rack

wikiHow saves 15 hours a month on media research with Muck Rack

wikiHow, the world's most popular how-to website, needed a comprehensive solution for its media relations and research. Prior to using Muck Rack, the team relied on a collection of inefficient free tools, which resulted in missed opportunities, inaccurate contact information, and a time-consuming manual process for tracking press coverage and building media lists.

By implementing Muck Rack's all-in-one PR platform, wikiHow was able to streamline its media outreach and monitoring. The solution enabled them to efficiently find and contact relevant journalists, automate coverage reports, and manage targeted media lists. Using Muck Rack saved the team significant time, quantified as 15 hours per month on media research and an additional two hours per week on tracking coverage, allowing them to more effectively share their mission.

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